About Us

deframe is a Cairo-based clothing label focused on creating well-designed, intentional pieces. We release our products in small capsules, paying close attention to fit, quality, and detail.

Our approach is simple: create clothing that feels original, well made, and relevant — without chasing trends or overcomplicating the process. Each release is designed to stand on its own and be worn for the long term.

deframe blends global influence with local perspective, aiming to offer something different in a market that often feels repetitive. We believe good design should feel natural, purposeful, and built to last.

Designed in Cairo.
Built with care.